
Find Dozens of Free AI Tools With Google Labs
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The Rundown In this guide you will learn how to use Google Lab’s free AI tools to build marketing content for your business. There are dozens of overlooked tools to help tackle whatever your specific use case is. But we’ve pulled our favorite three for you to try. Who This Is Useful For Marketers who need ad ideas Businesses who need social posts Anyone interested in testing AI audio or video generation for free What You Will Build You’ll learn how to create your own videos and ads with custom background music using Google’s suite of AI tools. What You Need to Get Started Google account (free) You will eventually run out of daily credits on certain tools like Flow and be prompted to upgrade. Step 1 Navigate to labs.google/experiments . Step 2 AI Business Analyzer Copy your business or brand’s website’s URL. Go to the Pomelli tool in Google Labs. Paste your url into the analyzer and let it run for five minutes. You should get something like this: You can correct anything you see here to make it match your brand. If you click Campaigns in the top left hamburger menu you will see some suggested marketing campaigns for your brand. When you click a campaign you can download the ad creatives or generate new ones in the same style. 💡Pro tip: Click animate on a creative you like and it will generate a killer video ad or story post. Note: You can only have one business analyzed in here at a time. Step 3 Google Flow Navigate to labs.google/flow . Select “Create Image” in the prompt dropdown. Describe the starting frame of a scene. Try something like “Beef Jerky brand called Adventure Strips on a picnic table”. Now go to “Frames to Video” in the dropdown. You can hit the first plus button to select the generated picture as the starting frame. Flow will create a scene based on that starting frame! You can also select an end frame. 💡Pro tip: This is a great tool for creating video transitions between two clips. Step 4 ImageFX ImageFX is a great way to to practice your Nano Banana prompting. It gives you suggestions on what styles to use. Every style you add is also a dropdown that shows other, related options. You can “lock” the seed so that outputs are as consistent as possible while you experiment with different styles. 💡Pro tip: You can quickly iterate on frames to drop into Flow using ImageFX. Going Further Click the dropdown beside ImageFX and select MusicFX. It’s the same interface as ImageFX but for generating music. You can use Flow + MusicFX for videos with custom audio. Or even generate audio for the ads you generated earlier with Pomelli!
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