What you'll learn
Build campaign intelligence: Use deep research to map audience needs, trust signals, competitors, trends, and opportunities before creating assets.
Create a messaging system: Turn research into a campaign brief, message hierarchy, proof points, tone, visual direction, and reusable guidance summary.
Produce visual campaign assets: Generate images, build a storyboard, animate shots, and assemble a coherent short-form campaign in CapCut.
Add voice and music: Create timed voiceover and music that support the campaign message, pacing, and emotional arc.
Test and improve creative: Use CTA diagnosis, synthetic personas, brief scoring, and performance data to drive the next iteration.
Skills you'll gain:
Instructors:
Melanie Moeller
Core modules:
Stack, Messaging Architecture, and Visual Identity
Video, Audio, and Campaign Assembly
Polish, Test, and Build the Feedback Loop
